Advira: Trailblazers In The Agritech Space For Healthy Farm Produce
Agriculture plays a pivotal role in the Indian e c on o my with India being one of the leading producers of a myriad of agricultural commodities. This has paved the way for the entry of agritech start-ups that are harnessing emerging opportunities for growth. These start-ups are increasingly implementing new technologies in the area of market linkage to address the diverse Indian land-scape's unique requirements along with ensuring quality produce on time. Uncontaminated produce, timely delivery and the right prices are a top priority. While agritech platforms and solutions are not newcomers in the market, this ecosystem depicts just a minor portion of India and studies conducted by several analysts state it has reached less than 20 per cent of the farmers. Achieving targeted food safety and traceability of farm produce & crop is still at its nascent stage and requires a more efficient and effective technique. Intelligence-based crop development, utilizing geospatial data, and reduction of farm produce wastage are areas that are still a developing concept.Revolutionizing this domain is ADVIRA, headquartered in Haryana, connecting the dots with its broad spectrum of innovative services "AaaS agriculture-as- a-service" and advanced technological solutions. With its team of technically adept experts, the company works with Farmers and Farmer Produce Organizations to up-lift their income and at the same time ease the sourcing needs of quality & healthy farm produce, various agriculture commodities, and health-related products at an economical cost for Consumers, MSME's and Food Processing Units.
In essence, the company caters to its customer's unique requirements with its novel farm services right from sowing to harvesting to have complete traceability, transparency and transaction between farm-to-market for safe and naturally & organically grown farm produce.
“We have strategies designed to empower farmers as well as our business clients. We cover
market linkage and precision farming as well i.e. two sides of the same coin. With regards to the market linkage, it will provide the right market and right price accessibility to the farmer to connect with the business as well as the consumer using ADVIRA F2B2C (Farm-to-Business-to-Consumer) digital platform. Moreover, precision farming or intelligence-based farming will give the right visibility to the business user," elucidates Ravi Jha, Founder of ADVIRA.
In conjunction with this, ADVIRA has designed and developed "iFarm (Intelligent Farm)", a disruptive technology solution, equipped to provide holistic visibility right from the source up to the destination. Additionally, the solution offers a broad range of functionalities and features across the entire value chain such as farm profiling, mapping, development, monitoring, traceability & insight of crop and its produce. The app is based on artificial intelligence and augmented reality. The team is currently working on collaborating geospatial data to attain complete visibility of the value chain from source to dispatch.
“We have strategies designed to empower farmers as well as our business clients”
"We are uniquely trying to cover naturally or organically grown farm produce. So, we are directly connecting the farm/farmers toward natural and organic farm produce/ crop development practices. Once this is done, we engage with them and collect all the data using our intelligence model. When we have the farm produce output, we connect them to f2b (farm-to-business) and f2c(farm-to-consumer). Here, the buyer and consumer can transact and get this safe and non-contaminated food produce," adds Ravi. The solution is perfectly designed to meet and exceed the needs of the enterprise, consumers and farmers as well.
ADVIRA is currently focusing on the Delhi NCR region and aims to gradually expand its reach pan India and across the globe.
Providing an End-to-end Technology Solution
We are uniquely trying to cover naturally or organically grown farm produce. So, we are directly connecting the farm/farmers toward natural and organic farm produce/crop development practices
In conjunction with this, ADVIRA has designed and developed "iFarm (Intelligent Farm)", a disruptive technology solution, equipped to provide holistic visibility right from the source up to the destination. Additionally, the solution offers a broad range of functionalities and features across the entire value chain such as farm profiling, mapping, development, monitoring, traceability & insight of crop and its produce. The app is based on artificial intelligence and augmented reality. The team is currently working on collaborating geospatial data to attain complete visibility of the value chain from source to dispatch.
“We have strategies designed to empower farmers as well as our business clients”
"We are uniquely trying to cover naturally or organically grown farm produce. So, we are directly connecting the farm/farmers toward natural and organic farm produce/ crop development practices. Once this is done, we engage with them and collect all the data using our intelligence model. When we have the farm produce output, we connect them to f2b (farm-to-business) and f2c(farm-to-consumer). Here, the buyer and consumer can transact and get this safe and non-contaminated food produce," adds Ravi. The solution is perfectly designed to meet and exceed the needs of the enterprise, consumers and farmers as well.
ADVIRA is currently focusing on the Delhi NCR region and aims to gradually expand its reach pan India and across the globe.
